MKE Theater District Promotion

As part of a collaborative team project for my Digital Marketing class, I helped develop a comprehensive marketing strategy aimed at increasing awareness and engagement with the Milwaukee Theater District. Our team conducted market research to define a clear target audience and created an integrated plan that included a creative strategy, promotional tactics, and brand activation initiatives. We focused on positioning the district as a vibrant cultural destination for both locals and tourists and highlighted it as a part of the Milwaukee experience. We then shared our ideas in a formal presentation to staff members from Visit Milwaukee, where we showcased our strategic approach and received valuable industry feedback.